AWARD-WINNING NATIONAL CAMPAIGN & ONBOARDING REBRAND

HELPING READERS REDISCOVER THE JOY OF PRINT

In 2020, the first lockdown upended daily routines—including the ritual of buying and reading a newspaper.

We reframed it as an essential part of the “new normal,” capturing the Joy of Print. Working with illustrator Leon Elder (Leilo), we created a warm, nostalgic celebration of the tangible experience of print.

The campaign ran across OOH, display, social, and press—winning Best Use of Illustration at The Drum Design Awards.