AWARD-WINNING GLOBAL TTL CAMPAIGN 

BRINGING CLARITY TO THE 2020 NEWS CYCLE

2020 was a year of overwhelming news cycles. We needed to show why subscribing to a weekly news magazine could offer something different.

We positioned The Guardian Weekly as a tool for clarity—a calm, collected alternative to the chaos. Collaborating with Rafa Alejandro, we brought this concept to life.

Launched in Berlin and Dublin, the campaign exceeded targets in both regions and won Best Use of Illustration at The Drum Design Awards.