SELF-INITIATED NATIONAL REACTIVE CAMPAIGN

GIVING THE WORLD’S MOST DIVISIVE CONDIMENT A SAY ON BREXIT

May 2019: Brexit fatigue was at its peak. Marmite needed a PR moment.

We pitched a simple but natural fit—Britain’s most divisive condiment taking on the UK’s most divisive issue.

Focusing on OOH placements around Westminster, we prepared a fully-fledged activation. While the campaign ultimately ran as a social post, engagement was off the charts.