A RALLYING CRY FOR BIRDS -
THAT GROWS THE RSPB’S FUNDRAISING VOICE

PROTECT OUR BIRDS, DEFEND OUR NATURE

A campaign to engage new audiences and shift perceptions of RSPB as a conservation charity taking real action to protect British birds.

“Protect our Birds. Defend our Nature” positions RSPB as an environmental cause fighting to save endangered species. To give the campaign impact, my creative partner and I developed bold, striking illustrations—nostalgic yet urgent—reminding people that the wonder of British wildlife is at stake.

By tapping into the public’s deep affection for Britain’s most iconic birds, we created a campaign that not only resonated emotionally but also drove action. It rolled out across social, direct mail, posters, and face-to-face fundraising materials.