PANCREATIC CANCER UK – THE ULTIMATE TEST

LONDON MARATHON CHARITY OF THE YEAR 2025

Pancreatic cancer has the highest mortality rate of any common cancer. But a simple early detection test is within reach—with enough funding and time, it could save thousands of lives.

Our campaign, The Ultimate Test, connected the endurance of marathon runners with the relentless dedication of researchers: the ultimate test to develop the ultimate test.

At its heart was the story of Graham, who ran the London Marathon just hours after losing his father to the disease. His voice, his training, his loss—it was all captured in a deeply moving launch film.

I gave a hand storyboarding the film and across socials that featured runners like Alisha and Shriya, who lost their grandmother, and Blake, whose dad was there to cheer him on last year—but is no longer here.